Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.
WHAT IS A SUPERBRAND?
“A Superbrand offers consumers significant emotional and/or physical advantages over it’s competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for.”
The Superbrands Publications
The Superbrands publications explore the history, development and achievements of some of the world’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brand’s strategy and proposition. Superbrands publications can be read online in an eBook.
Select a country or territory from the drop down menu to read the Superbrands publications.