Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.


“A Superbrand offers consumers significant emotional and/or physical advantages over it’s competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for.”

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The Superbrands Publications

The Superbrands publications explore the history, development and achievements of some of the world’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brand’s strategy and proposition. Superbrands publications can be read online in an eBook.

Select a country or territory from the drop down menu to read the Superbrands publications.

Superbrands operates in more than 85 countries

Click on the flag or select from the drop down menu to visit the country & territory website.