Terms of Use
- Introduction
These terms of use (Terms) describe the terms and conditions applicable to your access and use of the www.superbrands.com (Website) and any content available through, or published on the Website (Content).
The Website is operated by or on behalf of Superbrands Ltd of 35 Ballards Lane, London N3 1XW, United Kingdom. In these Terms “Superbrands”, “us”, “we” or “our” means Superbrands Ltd and its related bodies corporate.
The Website is provided as a service to clients, marketing industry professionals and others for the purpose of providing information regarding Superbrands, its business, its products and services. The Content is provided for the purposes of general information only.
- By using our website you accept the Terms
By using, accessing or browsing the Website, you accept the Terms and you agree to comply with them. If you do not agree to the Terms, you must not use the Website.
We may amend the Terms from time to time. You are deemed to be aware of and be bound by any amendments to the Terms. Every time you wish to use our Website, please check to ensure you understand the Terms that apply at that time as our changes are effective immediately.
- Data Protection and Privacy
Full details of the way in which we use cookies on this Website and how we store and handle information from which we can identify you or any third party are set out in our Privacy and Cookie Policy.
- Accessibility of our Website
Whilst our Website is accessible for users worldwide, you acknowledge that Content or products and services which are available on or through our Website may not be appropriate for use or available in some locations or territories. Therefore we make no representation that materials on the Website are appropriate or available for use in all locations, and so accessing them from certain locations or territories where their content is illegal, is prohibited. Your use of the Website is done on the understanding and acceptance that you do so on your own initiative and you are solely responsible for compliance with your local laws.
- Ownership of rights on our Website
The Content including the trade marks, names, logos, sounds, images, graphics, text, software, software code, tools, results derived from the use of software and tools, interfaces, website structure, copyright works and materials displayed on it, its layout and design (Superbrands’ Intellectual Property Rights) are protected by copyright, trademark and other intellectual property laws unless expressly indicated otherwise on the Website. All rights, title and interest in and to the Content, including the Superbrands’ Intellectual Property Rights, are owned, licensed or controlled by Superbrands or the party credited as the provider of the Content.
You must not reproduce, copy, imitate or otherwise use any of the Content, in whole or in part, in a manner that is reasonably likely to infringe any of Superbrands’ Intellectual Property Rights without prior written permission from us or our licensors. We take ownership and the treatment of our intellectual property rights seriously and are prepared to enforce our rights to the fullest extent permitted by applicable law.
Subject to these Terms, we grant you a limited, temporary, revocable and non-exclusive licence to access, browse and use the Website (including the Content) in accordance with paragraph 6 below.
- Access and use of the Website
You may browse the Website for your own personal use, information, research, study and educational purposes only. Superbrands grants to you a limited non-exclusive license to view, copy and print the Content for your non-commercial or personal use.
If you print or download an extract of any page(s) from our Website you must not modify any printed or digital copies of any pages of our Website. The identities of the authors and any identified contributors of the Content must always be acknowledged.
If you would like to use the Content in any other way you will need to request permission from us or from our licensor. You must not use the Website or the Content in any manner or for any purpose which is unlawful or in any manner which violates any of our rights or which is otherwise prohibited by these Terms.
If you breach these Terms, your rights to use our Website or any of the Content will cease immediately and you must, at our option and at your expense, return to us or destroy any copies of the Content that you have.
- Disclaimer
Neither we nor any of our, officers, employees or agents will be liable for any losses, or direct; indirect; consequential; incidental or special damages of any kind including lost data, lost profits, lost revenues or business interruption, howsoever arising, out of or in connection with your use of this Website or the Content.
Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the Content is accurate, complete or up to date, except for those warranties, representations or guarantees contained or referred to in any relevant jurisdiction, or that may not otherwise be legally excluded. Any views expressed in the Content or otherwise through material that is linked via the Website are the opinions of the authors and do not represent our views, opinions, beliefs or values or any of our group companies.
To the extent permitted by applicable law, we accept no responsibility or liability whatsoever arising from your use of the Website, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any applicable consumer laws, or as a result of our negligence or wilful misconduct. Similarly we will not be liable to you if we are prevented or delayed from complying with our obligations under the Terms or applicable law by anything you (or anyone acting on your behalf) does or fails to do or due to events which are beyond our reasonable control.
To the extent permitted by applicable law, we reserve the right to interrupt or discontinue any or all of the functionalities of the Website at any time. We accept no responsibility or liability whatsoever for any interruption or discontinuance of any or all functionalities of the Website, irrespective of whether this is the result of actions or omissions by us or one of our affiliates or of a third party, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any relevant consumer laws, or as a result of our negligence or wilful misconduct.
We do not guarantee that our Website will be secure or free from bugs or viruses.
We have taken reasonable precautions to try to ensure that all products and services referred to on our Website have been fairly described.
- Links to and from other websites
Where our Website contains links to other websites, plugins, applications or resources provided by third parties, these links are provided for your information only and are not any indication of approval by us of those linked websites or information that you may obtain from them. These links have been provided for the purpose of general information and we do not provide any guarantee, representation or warranty as to the nature, content and reliability of those links. Nor should you be rely on those links for the purposes of marketing, commercial or legal advice.
We have no control over the content of those other websites, plugins, applications or resources, and we are not responsible for them. As such, you linking to any such linked website is entirely at your own risk. We accept no responsibility or liability whatsoever for the alleged infringement of any intellectual property rights that arises out of your use of the Content, including any links accessible through our Website and any loss or damage resulting from your use of, or reliance on, any articles, reports, case studies, data or information that is linked from the Website.
You may link to our Website, provided you do so in a way that is fair and legal and does not damage our reputation or take unfair advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part unless we have agreed to that.
We reserve the right to withdraw linking permission without advance notice to you.
If you consider that any of the Content, including the News Page, links to material hosted on third party websites that infringes any intellectual property rights, is offensive, derogatory, false or otherwise misleading please contact: info@superbrands.com.
- How we may use your personal information
Our use of your personal information is set out in our Privacy Policy.
- User conduct
You must not misuse the Website and/or the Content, including by spamming or introducing viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful or restricts anyone else’s enjoyment of the Website. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to our site or crawl, frame, edit or broadcast the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack.
We will report any breach of this provision to the relevant law enforcement and you accept responsibility for your actions and the actions of persons that you authorise to act for you.
- Indemnity
You will indemnify and will keep indemnified Superbrands and its officers, employees, agents, data providers and affiliates on demand against all claims, costs, proceedings, demands, losses, damages, expenses (including legal expenses) or liability whatsoever arising directly or indirectly as a result of:
- any breach of these Terms by you; or
- your fault, negligence or breach of statutory duty; or
- your use of any data gathering and extraction tools, or any other action you take that imposes an unreasonable burden or load on our infrastructure (whether owned by, leased or licensed to us) or that of any of our service providers.
- Governing law and jurisdiction
The Terms shall be governed by and construed in accordance with English law. Disputes arising in connection with the Terms shall be subject to the exclusive jurisdiction of the English courts.
Another brand that joined the honorary club Superbrands Slovenia 2026 this year is Woop! 💪🏆
It's a well-known brand in active entertainment and experiences, inspiring with its innovation, energy, and constant creation of new products
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Congratulations to WOOP Slovenija ! 👏 ... See MoreSee Less
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During the month of May, Superbrands Angola continued its mission to promote spaces of sharing, reflection and approach between Brands, partners and professionals from different sectors of the market.
Through meetings, events and new strategic conversations, we continue to strengthen connections, propel ideas and create experiences that reinforce the value of relationships and collaboration in the Angolan business ecosystem.
#SuperbrandsAngola #superhighlights #MarcasDoAmanhã ... See MoreSee Less
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Ioana Petrescu has built her career around one of the most important elements in #hospitality: the ability to turn service standards and customer expectations into experiences that strengthen long-term brand reputation.
With more than 15 years of experience in luxury hospitality, her work combines guest experience strategy, operational excellence, team leadership, and a strong understanding of premium brand positioning in highly competitive environments.
Ioana joins the Honorary Council of the 12th edition of Superbrands Romania with valuable expertise in customer experience, organisational culture, and luxury brand development.
Welcome to the Honorary Council, Ioana! 👏
BDR Associates
#SuperbrandsRomania #HonoraryCouncil #brandreputation #customerexperience ... See MoreSee Less
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Congratulations to Faster on being recognised as Superbrands Malaysia’s Choice 2026!
Established in 1992 by Jin Shun Lee Sdn Bhd, Fasterpen.com was founded with the mission of delivering affordable yet high-quality stationery to both local and international markets. Through continuous innovation and dedicated R&D, Faster has developed writing instruments that promise exceptional quality and a smooth, comfortable writing experience.
Your best writing partner, Faster has proudly earned its reputation as one of Asia’s preferred stationery brands.
#Superbrands #SuperBrandsMalaysia ... See MoreSee Less
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Strong consumer brands are built through constant adaptation, strategic thinking, and a clear understanding of the market, areas where Bogdan Cherciu has developed extensive expertise throughout his career.
With a background spanning sales, marketing, business development, and commercial strategy, his professional path combines corporate leadership with entrepreneurial thinking, bringing a strong understanding of brand positioning, customer experience, and long-term market growth.
Over the years, Bogdan’s contribution to the Superbrands Romania Honorary Council has added valuable insight into how brands grow, adapt, and remain competitive in constantly evolving markets.
Great to have you with us again, Bogdan, for the 12th edition of Superbrands Romania! 👏
Blitz N Roll Bakery
BDR Associates
#SuperbrandsRomania #HonoraryCouncil #FMCG #BusinessStrategy #Marketing ... See MoreSee Less
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Last week in Aachen, the International Karlspreis was awarded - an event that goes far beyond an award: it represents European thought, dialogue and joint responsibility. 🇪🇺
This year, Mario Draghi honoured a personality who, like hardly any other, stands for stability and cooperation in Europe. Representatives from politics, business and society came together in Kaiserstadt - including Dr. Hermann Bühlbecker, sole owner of Superbrand Germany Lambertz .
The connection is not a coincidence: Lambertz, Germany’s oldest sweet brand, has been home in Aachen for more than 350 years and at the same time represents a brand that has an impact beyond borders.
A fine example of how local identity and international relevance come together - and what makes strong brands at the core. ... See MoreSee Less
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Big news at Superbrands! 🤝 We are very glad that our partners have expanded to a big player in the Slovak media market.
Cooperation with the publishing house News and Media Holding, and specifically with the best-selling Slovak newspaper Nový Zas, means a major expansion of our media reach for us. 📰
What will it bring to our award-winning brands? With tailored advertising and the Superbrands publication, the stories of successful brands will reach more Slovak households. ... See MoreSee Less
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Are global brands truly committed to authentic African representation?
We're partnering with Women In Marketing for its Real Talk Debate Series in Nairobi - a high-level debate on authentic African representation in global branding.
📍 Tusker Brewhouse, Nairobi 📅 11 June 2026 | 4PM – 8:30PM
🎟️ Scan the QR Code to Purchase Tickets
Note: Early bird offer extended to 31st May!
#RealTalkNairobi #WiMAfrica #SuperbrandsEastAfrica #AfricanRepresentation #AuthenticAfrica #MarketingAfrica #NairobiEvents #AfricanCreatives #BrandAfrica #EastAfrica ... See MoreSee Less
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For more than 26 years, Raluca Michailov has been following and analysing brands through one of the most demanding filters possible: relevance in media, business, and public perception.
As the owner of BP Publishing Media and publisher of titles such as Forbes Romania, Forbes Woman, Forbes Life, and Forbes Moldova, she has kept her work closely connected to entrepreneurship, leadership, and the evolution of brands across industries and markets.
For several editions now, Raluca’s perspective has contributed to the ongoing dialogue around credibility, visibility, and long-term brand value within the Superbrands Romania Honorary Council.
Always a pleasure to have you with us, Raluca! 👏
BDR Associates
#SuperbrandsRomania #HonoraryCouncil #media #Communications #publicperspection ... See MoreSee Less
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During the 2026 Superbrands and Business Superbrands comparison, one of the most frequently spoken words was 🌟TRUST🌟.
In the assessment, the jury emphasised that the basis of trust is long-term, consistent performance. It’s not necessarily the perfect appearance and service that matters, but that the consumers feel it: the brand works for them, is in touch with them.
This relationship is now two-way. In the survey, the brands that had an almost permanent dialogue with the consumers performed the best.
Brands have become part of everyday life today, and this is a serious responsibility for them, especially in the field of marketing and communication. ... See MoreSee Less
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